THC-infused cat treat packaging and brand identity.

I needed to design packaging using a specific gable box dieline. After some research, I landed on cat treats, but it still felt too straightforward, so I added THC to the mix. I’m a fan of how playful, illustrative, and colorful cannabis packaging can be, and I wanted to blend that with the somewhat clinical, overly-serious tone of typical pet products. The result is Kitty Fritters, the world’s first kitty speedball.

I created the branding, custom type, cat illustration, and all the copy on the box, including a die-cut window to show the snacks inside. The goal was to make it feel legitimate and detailed, like a real product you'd find on the shelf of a “really chill” pet store.